002 - The Essentials of Branding
What is a brand? It's so much more than a logo, it's the total experience (good or bad) for your customers. The Marketing Essentials Team dives into this deep topic and discusses the effectiveness of a few RI brands. Plus, Alicia tries coffee milk for the first time!
Production Note: We have real video! Thanks to Bill and his tech wizardry you can now see us as well as hear us.
Stuff we mentioned during the podcast:
Why people are willing to pay more for Starbucks
Autocrat Coffee Syrup
Chobani Yogurt Rebrand
How can small businesses emulate the branding of large corporations?
Being authentic in your branding