007 - Back to the Future: Direct Mail Marketing
The team sits down with marketing consultant Bob Salvas to discuss the resurgence of direct mail marketing, which many small business owners think became irrelevant in the late 90's. Not only has this traditional form of marketing made a comeback but Bob explains how data targeting has actually helped direct mail marketing get a leg up on digital marketing in many ways. Tune in and find out how leveraging a marketing strategy from the past can help your business grow into the future!
Stuff we mentioned during the podcast:
Millward Brown Print Campaign Analysis (SlideShare)
Paper Beats Digital In Many Ways, According To Neuroscience (Forbes.com)
First impressions are everything
Back to the Future: A Small Business Guide to Direct Mail Marketing
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