027 - Being an Agent of Change in a Family Insurance Business
What happens when you take a local insurance agency languishing in traditional print and TV advertising and infuse it with progressive marketing tactics like social media and video? The answer is 30% growth! The Marketing Essentials Team sits down with John Lapointe, second-generation insurance agent and self-appointed marketing director for Lapointe Insurance, to uncover the details of how he made some simple changes that rocketed his family’s company into the 21st century and social media stardom.
Stuff we mentioned during the podcast:
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