003 - Differentiate or Disappear
How do you stand out from your competitors? Well, for one thing you need to be clear about what you do, who you do it for, and why it matters. These are the ingredients for your Unique Value Proposition (UVP). Bill, Alicia, and Justin dole out some of their marketing expertise in this episode.
Also, Alicia tries Olneyville NY System wieners for the first time!