018 - How do I know if my social media marketing is working?
If you think ROI is the French version of Roy, don't worry, we speak human on the podcast (most of the time). The question for today's episode is, "How do I know if I'm getting my money's worth for my paid Facebook ads?" Lucky for you our resident social media marketing expert, Alicia, outlines some specific steps you can take to track the effectiveness of your social media marketing dollars and make sure you're reaching the right audience.
Stuff we mentioned during the podcast:
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