047 - How to Increase Sales Through Email Marketing
Most businesses already have dozens or hundreds of sales leads who are ready to buy — their current customers — but many businesses don’t know how to leverage their customer email list to increase sales. Ed McDonough, a local email marketing expert, explains how to increase sales through the “DORO” process (delivery, open, read, outcome) and gives us a peek into his proprietary email marketing platform, Quantum, which provides a high rate of return for his clients.
Stuff we mentioned during the podcast:
The Ultimate Guide to Split Testing Your Email Campaigns (OptInMonster)
Bonus Content: A Deep Dive Into the Quantum Email Marketing Platform (PDF)
(available only to MET Podcast subscribers)
You can also find us on Apple Podcasts.