052 - How to Get Started With Email Marketing
Email marketing is not new but it is still an effective marketing technique. In fact,"email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available." (DMA National Client Email Report)
Michelle Girasole, a Constant Contact Solutions Partner and email marketing whiz since email was a thing, joins us on the podcast and shares industry tips on getting started and maintaining an email strategy. Stay out of the spam box and skyrocket your open rates with these email marketing best practices!
Stuff we mentioned during the podcast:
Constant Contact (email marketing software)
Email has an average ROI of $38 for each $1 spent (DMA National Client Email Report)
Fresh Rebellion (Michelle’s events, promotion and advertising firm)
Michelle Girasole’s 5 Keys to Email Marketing Success (PDF)
(available only to MET Podcast subscribers, see button below)
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