053 - Is Print Marketing Still Valuable?

With all of the attention that digital marketing receives (websites, social media, email) it’s easy to overlook the value of print marketing. But successful multi-channel marketing should always include some print materials. On today’s podcast, Justin Kerr reveals the value of haptics (the science of communicating through touch), provides evidence that people assign more value to printed marketing, and explains how to leverage print to get your audience’s attention.

Stuff we mentioned during the podcast:

Justin Kerr Design

Innovation in the Print Sector and the Role of Haptics (Longo)

Paper Beats Digital In Many Ways, According To Neuroscience (Forbes)

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