It’s All About the Content

 

Content marketing is an effective way to promote your business both online and offline. However, how do you know when to DIY and when to hire a content writer?

On this episode we speak with Aileen McDonough, a content marketer with over 20 years of experience in writing, sales, and marketing, and owner of 3am Writers, a creative communications firm that produces custom quality content for companies all over the world. She explains the role content plays in a marketing strategy, typical best practices for working with writers, and what to expect for content marketing costs and processes.

Aileen provides tips for creating your own content — as well as when to know it's time to hire a professional. If you want to understand more about content marketing and are deciding between DIY and hiring a pro, listen and find out!

“There’s no question that quality content is necessary for effective marketing. But how do you know when to DIY and when to hire a professional?”
 
 

Stuff we mentioned during the podcast:

3am Writers
Aileen McDonough on LinkedIn

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