020 - Not Your Father's Trade Show

Trade shows and other professional events can be an effective and relatively inexpensive way to market your business. But to be successful you have to do more than just purchase a booth and show up. Susan Lataille, owner of DiscoverYou Events and one of the coordinators of the Ocean State Business Expo, sits down with the Marketing Essentials Team and shares some valuable tips on how to make the most of your next event; before, during, and after!  

 

Stuff we mentioned during the podcast:

13 Secrets for Successful Exhibiting (PDF)

Ocean State Business Expo

DiscoverYou Events

Lil' Rhody Marketing Support Group

 

You can also find us on Apple Podcasts.