044 - Brand Story: the Component Your Business Needs for Growth
Do you feel like you are crossing your fingers and hoping that your marketing works? If so, it could be that your company is missing the essential marketing element of brand storytelling. A good brand story makes you distinctive; but how can your company move beyond a name and a logo and craft a unique story that resonates with clients and prospects?
This week, we meet with James Kwon, owner of Figmints marketing and branding agency, to learn why crafting a compelling brand story can make the difference in growth and sustainability for your company.
Stuff we mentioned during the podcast:
Bonus Content: 14 Questions to Ask When Crafting a Compelling Brand Story (PDF)
(available only to MET Podcast subscribers)
You can also find us on Apple Podcasts.