004 - What’s Your Story?

Marketing through storytelling is a buzz-worthy topic right now (if you don’t believe me just Google it). But how does your business tell a good story and what are the essential ingredients to make it compelling? In this podcast Bill, Alicia, and Justin look at some successful brands and discuss how they sell more through storytelling.

Stuff we mentioned during the podcast:
The Seven Steps to Telling a Good Story - Donald Miller
The FlyEase Journey - Nike
Travel Stories - ExploringCircle.com
NIROPE and the Story of Cardi Brothers
Giving Back: The Bombas.com Story

 


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