026 - Who is your customer, really?

If you think your “customer” is the person who buys your product or service you’re ignoring more than half your target audience. Ashley Davies Sarji, founder of ABLEx Customer Experience Consultants, enlightens us on how she helps small businesses understand ALL of their customers (employees, volunteers, board members, vendors, etc.) so they can provide the best experience and create a loyal fan base.

 

Stuff we mentioned during the podcast:

ABLEx Customer Experience Consultants

The moment it all went wrong for Kodak

Lil' Rhody Marketing Support Group

 

You can also find us on Apple Podcasts.