The Team


Alicia Piazza

Alicia's passion stems from seeing client success brought on by innovative, creative & custom approaches to marketing. She has over 8 years of media experience including media buying, print, direct mail, event marketing, and all aspects of social media and digital marketing.

Alicia started her career at the Hartford Courant/Fox 61 CT, and has worked for large Boston-based media companies. However, The Spark Social remains a local company that helps other local businesses thrive by providing them with unique and affordable options.


Bill Parmentier

For Bill, what started out as a lifelong interest in photography turned into a full-blown passion for storytelling through the use of photos and the creation of W. Parmentier Photography.

If you are looking for a way to help your business stand apart, Bill takes pride in helping tell your unique story to potential clients. Whether it be through photos/videos for your website or social media, or capturing your next corporate event, W. Parmentier Photography has packages to fit most budgets.


Justin Kerr

Justin spent the first half of his 26-year career in print and identity design before moving to the web in 2000, eventually becoming the Creative Director at Newfangled. In 2016 he founded Justin Kerr Design; a design consultancy with a focus on web & print design, identity development & branding.

Justin loves being a designer and helping his clients solve their problems. Some of the unique contributions he brings to a project are the ability to listen carefully and draw out the most important elements of the problem, which leads to better solutions.


Hire Us!

Would you like to work with us on your next marketing campaign or design project? Tell us a little bit about your project below and we can put together a team to help you achieve success!

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